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Strategic
Marketing Plans |
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Did
you Leave home with out it?
Next to the Executive Summary, the
Marketing Plan is the most critical element in a Business Plan and/or
Business Model.
Critical questions RJP, Inc. assists the client in
answering:
1.
What makes you think there is a profitable market for this
profit/service?
2.
Do you know in specific detail whom your prospective market(s) are,
and their priority of importance?
3.
What are the perceived and unperceived needs of each defined
market, prioritized?
4.
Who are the major players trying to provide need/want satisfaction?
And, what are their strengths and weaknesses?
(Homerun - finding need/want not fully satisfied.)
5.
Why are you better than competition in need satisfaction?
6.
How do you intend to communicate this superiority?
7.
Do you really understand what it takes to answer these questions
and then "Keep the Promise"?
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Management Consulting Service of RJP, Inc.
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Just
how serious are you?
Whether the purpose of your business plan is for
external funding or internal focus the need for such a plan is critical
and only the approach is different. This
of course begs the question as to whether you are serious about your
business.
Especially for internal focus, the plan need not be
especially formal or lengthy. Two
rules of thumb to follow:
1.
You really understand your business model, including what you
want to accomplish, when you can articulate in writing what is in your
head
2.
The more you truly understand your plan the briefer will be the
written word.
Once you have a well-conceived marketing plan, RJP,
Inc. will help answer these questions:
1.
What management talent is needed, where will it come from and how
will it be organized?
2.
What operating system is required to insure delivery of benefits
and services promised to the perspective target market?
3.
What will all this cost and will it be profitable near term
and/or long term?
4.
What is the desired exit strategy?
